5 Common SEO Mistakes Made by E-commerce Businesses in Dubai
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CLOUD6, a leading digital agency in Dubai, dives into the top 5 SEO mistakes of e-commerce companies in Dubai and offers solutions to prevent them.
Mistake #1: Ignoring keyword research (Local & Arabic Keywords).
Problem-
Not targeting the right keywords with high searches in Dubai. This includes a special feature on searching Dubai online and Arabic keyword research.
Solution-
Conduct an in-depth keyword research considering relevant English and Arabic search terms for your product and target audience in Dubai. Use tools like Google Keyword Planner and analyze competitor research to identify keywords that perform well.
Mistake #2: Ignoring on-page optimization (product pages and content).
Problem-
The website content, product pages, title tags and meta descriptions were not optimized for Dubai-based searches. This included missing relevant keywords and failure to provide informative item descriptions.
Solution-
Optimize product pages and website content with targeted keywords throughout text, title lines, and meta descriptions. Ensure product descriptions are informative, interesting and meet the needs of Dubai customers.
Mistake #3: Forgetting Technical SEO (Website Speed & Mobile-friendliness).
Problem-
Technical SEO aspects like website speed and mobile-friendliness are overlooked. Slow load times and non-mobile-responsive websites frustrate users and hurt search engine rankings.
Solution-
Prioritize website speed optimization with caching plugins and image compression techniques. Make sure your website has a responsive design that easily adapts to all devices, especially mobile phones, which are the main browsing platform in Dubai.
Mistake #4: Underestimating local SEO (Google My Business & Citations).
Problem-
Identifying and optimizing overlooked local SEO strategies like Google My Business (GMB) listings and getting testimonials from Dubai directories and relevant websites.
Solution-
Include and optimize your GMB listing with accurate business information, high-quality photos, and positive customer reviews. Create a strong local credentials profile by listing relevant Dubai business publications and websites.
Mistake #5: Lack of Content Management (Blog & Local Focus).
Problem-
Lack of marketing infrastructure that provides valuable and informative products to Dubai consumers. This includes ignoring local resources and not establishing thought leadership.
Solution-
Create a content marketing strategy that focuses on creating quality blog posts, articles, or videos about your products and the Dubai market. Establish yourself as a trusted resource by addressing local trends and challenges faced by Dubai customers.
By avoiding this common pitfall and implementing the solutions provided, Dubai eCommerce businesses can dramatically improve their SEO performance, attract more local customers and thrive in a competitive online marketplace.
Conclusion
Let CLOUD, your trusted SEO and e-commerce development partner in Dubai, help you navigate the ever-changing SEO landscape and achieve your online business goals. Contact us today for a free SEO Audit.
Cutting down on keyword research is denying yourself the search terms that people really use for your merchandise in Arabic and English. If the keywords aren't locally relevant, would the customers in Dubai be able to notice your store? Tools and techniques such as competitor analysis and utilizing Google Keyword Planner would come in handy to identify those highest-potential keywords.
Pages that do not have keyword-rich title tags, meta descriptions, and products descriptions are unnoticed by search engines and buyers alike. Customers in Dubai will find and develop trust in your products more if these were optimized with engaging and keyword-rich copy.
Optimizing the design to be fluid, including optimizations for loading speeds (or for laziness, caching plugins and image compression), enhances the experience, which encourages rankings.
In the absence of any useful blogs or locally produced content, you miss out on building credibility and trust with the buyers in Dubai. Your brand leverages long-term organic growth when you create content highlighted by local trends/business insights/product stories as a go-to resource.
